Canada, Cannabis and Clarity on Advertising

Last November 2014 Health Canada ordered Canada's medical marijuana companies to tone down their advertising, stating that it was "making it look too good".

They set strict limits on how they can market their products online and in social media. Is this like advertising an Oreo Cookie by just showing a hand drawn image and hoping that it will sell to the consumer?

Images sell the product, if it didn't car companies would spend billions on advertising, on the perfect shot of a car turning a sharp corner or driving down a straightaway. The consumer wants to see the product, they want to compare one strain from another, to compare quality from one producer to another's. 

Great images sell great products. 

For more information on Canada Health and the clamping down on imagery and language to here